﻿Competencias digitales:@0.141887:0.094238:0.515130:0.094238:0.515130:0.034693:0.141887:0.034693:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
36:@0.081364:0.967780:0.098428:0.967780:0.098428:0.951792:0.081364:0.951792:0.000000:0.000000
Actividad:@0.166359:0.555800:0.230110:0.555800:0.230110:0.533470:0.166359:0.533470:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
1. :@0.096847:0.579422:0.114040:0.579422:0.114040:0.563102:0.096847:0.563102:0.000000:0.000000:0.000000
Ingresa:@0.125336:0.579076:0.175607:0.579076:0.175607:0.563089:0.125336:0.563089:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 a:  :@0.175607:0.578869:0.197812:0.578869:0.197812:0.563089:0.175607:0.563089:0.000000:0.000000:0.000000:0.000000:0.000000
lynk.ec/13e02:@0.197813:0.578863:0.284691:0.578863:0.284691:0.564278:0.197813:0.564278:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
2. :@0.096847:0.610274:0.114040:0.610274:0.114040:0.593954:0.096847:0.593954:0.000000:0.000000:0.000000
Selecciona:@0.125336:0.609928:0.199581:0.609928:0.199581:0.593940:0.125336:0.593940:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.199581:0.609721:0.203543:0.609721:0.203543:0.593940:0.199581:0.593940:0.000000
File / Make a copy.:@0.203543:0.609831:0.326325:0.609831:0.326325:0.594078:0.203543:0.594078:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
3. :@0.096847:0.641129:0.114040:0.641129:0.114040:0.624809:0.096847:0.624809:0.000000:0.000000:0.000000
Llena:@0.125336:0.640783:0.162616:0.640783:0.162616:0.624796:0.125336:0.624796:0.000000:0.000000:0.000000:0.000000:0.000000
 el modelo de negocios según el orden arriba señalado.:@0.162616:0.640576:0.533558:0.640576:0.533558:0.624796:0.162616:0.624796:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
4. :@0.096847:0.671985:0.114040:0.671985:0.114040:0.655665:0.096847:0.655665:0.000000:0.000000:0.000000
Compara:@0.125336:0.671639:0.191287:0.671639:0.191287:0.655651:0.125336:0.655651:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 con tus compañeros tu modelo de negocio, :@0.191289:0.671431:0.495839:0.671431:0.495839:0.655651:0.191289:0.655651:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
escucha:@0.495747:0.671639:0.552226:0.671639:0.552226:0.655651:0.495747:0.655651:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 sus observaciones y :@0.552176:0.671431:0.692944:0.671431:0.692944:0.655651:0.552176:0.655651:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
mejora:@0.692852:0.671639:0.742644:0.671639:0.742644:0.655651:0.692852:0.655651:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 tu propuesta hasta que :@0.742607:0.671431:0.908104:0.671431:0.908104:0.655651:0.742607:0.655651:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
sea convincente.:@0.125336:0.688028:0.237006:0.688028:0.237006:0.672247:0.125336:0.672247:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Se trata de un instrumento que facilita la compren-:@0.096847:0.155182:0.444759:0.155182:0.444759:0.139402:0.096847:0.139402:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
sión y el trabajo con el Modelo de Negocio Canvas, :@0.096847:0.171779:0.448684:0.171779:0.448684:0.155998:0.096847:0.155998:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
creado por Alexander Osterwalder, que entiende a :@0.096847:0.188375:0.448791:0.188375:0.448791:0.172595:0.096847:0.172595:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
la empresa como un todo. Se compone de nueve :@0.096847:0.204971:0.448815:0.204971:0.448815:0.189191:0.096847:0.189191:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
bloques que representan las áreas clave y que debe-:@0.096847:0.221568:0.444811:0.221568:0.444811:0.205787:0.096847:0.205787:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
mos estudiar en nuestro modelo de negocio. Estas :@0.096847:0.238164:0.448793:0.238164:0.448793:0.222384:0.096847:0.222384:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
áreas son::@0.096847:0.254761:0.161897:0.254761:0.161897:0.238980:0.096847:0.238980:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.096847:0.279033:0.107480:0.279033:0.107480:0.262713:0.096847:0.262713:0.000000:0.000000
Mercado meta. :@0.125336:0.279033:0.244674:0.279033:0.244674:0.262713:0.125336:0.262713:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Definir quiénes son nuestros :@0.246277:0.278480:0.448741:0.278480:0.448741:0.262699:0.246277:0.262699:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
clientes y conocer sus características.:@0.125336:0.295076:0.373846:0.295076:0.373846:0.279296:0.125336:0.279296:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.096847:0.319348:0.107480:0.319348:0.107480:0.303028:0.096847:0.303028:0.000000:0.000000
Propuesta de valor.:@0.125336:0.319348:0.274115:0.319348:0.274115:0.303028:0.125336:0.303028:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 Es el problema que so-:@0.274103:0.318795:0.444776:0.318795:0.444776:0.303015:0.274103:0.303015:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
lucionamos al cliente con nuestro producto o :@0.125336:0.335391:0.448795:0.335391:0.448795:0.319611:0.125336:0.319611:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
servicio.:@0.125336:0.351988:0.179145:0.351988:0.179145:0.336207:0.125336:0.336207:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.096847:0.376260:0.107480:0.376260:0.107480:0.359940:0.096847:0.359940:0.000000:0.000000
Canales.:@0.125336:0.376260:0.188099:0.376260:0.188099:0.359940:0.125336:0.359940:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 Cómo distribuir nuestra propuesta de valor a nuestros clientes.:@0.188101:0.375707:0.617551:0.375707:0.617551:0.359926:0.188101:0.359926:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.096847:0.399979:0.107480:0.399979:0.107480:0.383659:0.096847:0.383659:0.000000:0.000000
Relaciones con el consumidor. :@0.125336:0.399979:0.353942:0.399979:0.353942:0.383659:0.125336:0.383659:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Cómo hacer que el cliente se enamore de nuestra propuesta.:@0.353942:0.399426:0.766275:0.399426:0.766275:0.383645:0.353942:0.383645:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.096847:0.423698:0.107480:0.423698:0.107480:0.407378:0.096847:0.407378:0.000000:0.000000
Flujos de ingresos.:@0.125336:0.423698:0.262010:0.423698:0.262010:0.407378:0.125336:0.407378:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 Cómo obtenemos ingresos de nuestros clientes.:@0.262010:0.423145:0.590385:0.423145:0.590385:0.407364:0.262010:0.407364:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.096847:0.447417:0.107480:0.447417:0.107480:0.431097:0.096847:0.431097:0.000000:0.000000
Recursos clave.:@0.125336:0.447417:0.238147:0.447417:0.238147:0.431097:0.125336:0.431097:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 Son los recursos necesarios para llevar a cabo nuestra propuesta de valor.:@0.238147:0.446864:0.736551:0.446864:0.736551:0.431083:0.238147:0.431083:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.096847:0.471136:0.107480:0.471136:0.107480:0.454816:0.096847:0.454816:0.000000:0.000000
Actividades clave. :@0.125336:0.471136:0.263523:0.471136:0.263523:0.454816:0.125336:0.454816:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Actividades necesarias que debemos realizar.:@0.263523:0.470583:0.565622:0.470583:0.565622:0.454802:0.263523:0.454802:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.096847:0.494855:0.107480:0.494855:0.107480:0.478535:0.096847:0.478535:0.000000:0.000000
Socios clave.:@0.125336:0.494855:0.218853:0.494855:0.218853:0.478535:0.125336:0.478535:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 Definir a otros actores para asegurar el éxito de nuestro emprendimiento.:@0.218853:0.494302:0.719563:0.494302:0.719563:0.478521:0.218853:0.478521:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.096847:0.518574:0.107480:0.518574:0.107480:0.502254:0.096847:0.502254:0.000000:0.000000
Estructura de costos. :@0.125336:0.518574:0.286280:0.518574:0.286280:0.502254:0.125336:0.502254:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Definir los costos fijos y costos variables.:@0.286280:0.518021:0.558045:0.518021:0.558045:0.502240:0.286280:0.502240:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Fuente: Alexander Osterwalder:@0.744080:0.536455:0.903640:0.536455:0.903640:0.524828:0.744080:0.524828:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Modelo de negocio:@0.096847:0.129854:0.355765:0.129854:0.355765:0.100182:0.096847:0.100182:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000