108:@0.077098:0.967780:0.102694:0.967780:0.102694:0.951792:0.077098:0.951792:0.000000:0.000000:0.000000
Evaluación sumativa:@0.238332:0.092326:0.616920:0.092326:0.616920:0.025337:0.238332:0.025337:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
108:@0.077098:0.967780:0.102694:0.967780:0.102694:0.951792:0.077098:0.951792:0.000000:0.000000:0.000000
Destrezas evaluadas::@0.110605:0.124345:0.223340:0.124345:0.223340:0.112476:0.110605:0.112476:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.223340:0.124264:0.226141:0.124264:0.226141:0.112476:0.223340:0.112476:0.000000
EG.5.5.8., EG.5.5.9., EG.5.5.10., EG.5.5.11.:@0.226141:0.123942:0.412636:0.123942:0.412636:0.112466:0.226141:0.112466:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
1.:@0.113112:0.184593:0.126472:0.184593:0.126472:0.168273:0.113112:0.168273:0.000000:0.000000
  Con la información de la fábrica de pupitres mencionada en las páginas 59, 63, 66 y 67, :@0.126472:0.184040:0.725626:0.184040:0.725626:0.168260:0.126472:0.168260:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
detallen:@0.725386:0.184247:0.782602:0.184247:0.782602:0.168260:0.725386:0.168260:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 en parejas la in-:@0.782569:0.184040:0.890352:0.184040:0.890352:0.168260:0.782569:0.168260:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
formación sobre el plan comunicacional que deberá ser incluida en un proyecto de inversión. Específicamente, :@0.141601:0.200636:0.894307:0.200636:0.894307:0.184856:0.141601:0.184856:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
se solicita::@0.141601:0.217233:0.209652:0.217233:0.209652:0.201452:0.141601:0.201452:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.141601:0.241394:0.151902:0.241394:0.151902:0.225185:0.141601:0.225185:0.000000:0.000000
Segmentación de mercado.:@0.170090:0.240952:0.356043:0.240952:0.356043:0.225171:0.170090:0.225171:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.141601:0.261559:0.151902:0.261559:0.151902:0.245350:0.141601:0.245350:0.000000:0.000000
Explicación detallada de las variables de mercadeo: producto, precio, plaza, promoción y personal de :@0.170090:0.261116:0.894294:0.261116:0.894294:0.245336:0.170090:0.245336:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
ventas.:@0.170090:0.277713:0.218167:0.277713:0.218167:0.261932:0.170090:0.261932:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.141601:0.298320:0.151902:0.298320:0.151902:0.282111:0.141601:0.282111:0.000000:0.000000
Elaboración del plan publicitario.:@0.170090:0.297877:0.392416:0.297877:0.392416:0.282097:0.170090:0.282097:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.141601:0.318484:0.151902:0.318484:0.151902:0.302275:0.141601:0.302275:0.000000:0.000000
Elaboración del plan comercial.:@0.170090:0.318042:0.380716:0.318042:0.380716:0.302261:0.170090:0.302261:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.113112:0.345329:0.117073:0.345329:0.117073:0.329549:0.113112:0.329549:0.000000
Entréguenle:@0.141601:0.345536:0.226108:0.345536:0.226108:0.329549:0.141601:0.329549:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 a su docente un trabajo impreso que considere los siguientes formatos::@0.226110:0.345329:0.710696:0.345329:0.710696:0.329549:0.226110:0.329549:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Coevaluación:@0.095029:0.159701:0.200539:0.159701:0.200539:0.132906:0.095029:0.132906:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Segmentación de mercado:@0.427123:0.376353:0.607912:0.376353:0.607912:0.361517:0.427123:0.361517:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Aspectos de tamaño::@0.149995:0.398611:0.268214:0.398611:0.268214:0.385700:0.149995:0.385700:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Aspectos geográficos::@0.149995:0.421695:0.270578:0.421695:0.270578:0.408784:0.149995:0.408784:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Aspectos por actividad económica::@0.149995:0.444779:0.346598:0.444779:0.346598:0.431868:0.149995:0.431868:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Variables de mercadeo:@0.439869:0.476779:0.594689:0.476779:0.594689:0.461942:0.439869:0.461942:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Descripción del producto::@0.149995:0.499037:0.295351:0.499037:0.295351:0.486125:0.149995:0.486125:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Descripción de precio::@0.149995:0.522121:0.274379:0.522121:0.274379:0.509209:0.149995:0.509209:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Descripción de plaza::@0.149995:0.545205:0.268544:0.545205:0.268544:0.532293:0.149995:0.532293:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Descripción de promoción::@0.149995:0.568289:0.302362:0.568289:0.302362:0.555378:0.149995:0.555378:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Descripción de personalización de ventas::@0.149995:0.591373:0.382797:0.591373:0.382797:0.578462:0.149995:0.578462:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Plan publicitario:@0.460198:0.621942:0.574362:0.621942:0.574362:0.607105:0.460198:0.607105:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Actividad:@0.149995:0.644201:0.203821:0.644201:0.203821:0.631290:0.149995:0.631290:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Mes 1:@0.357804:0.644201:0.391591:0.644201:0.391591:0.631290:0.357804:0.631290:0.000000:0.000000:0.000000:0.000000:0.000000
Mes 2:@0.472601:0.644201:0.506389:0.644201:0.506389:0.631290:0.472601:0.631290:0.000000:0.000000:0.000000:0.000000:0.000000
Mes 3:@0.587399:0.644201:0.621186:0.644201:0.621186:0.631290:0.587399:0.631290:0.000000:0.000000:0.000000:0.000000:0.000000
Mes 4:@0.702196:0.644201:0.735984:0.644201:0.735984:0.631290:0.702196:0.631290:0.000000:0.000000:0.000000:0.000000:0.000000
…:@0.828000:0.644201:0.839775:0.644201:0.839775:0.631290:0.828000:0.631290:0.000000
Publicidad:@0.150010:0.669061:0.208404:0.669061:0.208404:0.656150:0.150010:0.656150:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Costo:@0.277684:0.695710:0.310627:0.695710:0.310627:0.682799:0.277684:0.682799:0.000000:0.000000:0.000000:0.000000:0.000000
Promoción:@0.150010:0.722358:0.212354:0.722358:0.212354:0.709447:0.150010:0.709447:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Costo:@0.277684:0.749007:0.310627:0.749007:0.310627:0.736096:0.277684:0.736096:0.000000:0.000000:0.000000:0.000000:0.000000
Relaciones públicas:@0.150010:0.775655:0.257690:0.775655:0.257690:0.762744:0.150010:0.762744:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Costo:@0.277684:0.802304:0.310627:0.802304:0.310627:0.789393:0.277684:0.789393:0.000000:0.000000:0.000000:0.000000:0.000000
Boca a boca:@0.150010:0.828952:0.217915:0.828952:0.217915:0.816041:0.150010:0.816041:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Costo:@0.277684:0.855601:0.310627:0.855601:0.310627:0.842690:0.277684:0.842690:0.000000:0.000000:0.000000:0.000000:0.000000
Total costo:@0.150010:0.882249:0.211765:0.882249:0.211765:0.869338:0.150010:0.869338:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Analizar que el desarrollo del plan comunicacional tenga como base el contenido aprendido, incluya todos los :@0.143978:0.913899:0.894714:0.913899:0.894714:0.898118:0.143978:0.898118:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
componentes y que guarden coherencia con los pupitres que se producirán.:@0.143978:0.937784:0.660036:0.937784:0.660036:0.922003:0.143978:0.922003:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000