99:@0.890799:0.959379:0.913921:0.959379:0.913921:0.940646:0.890799:0.940646:0.000000:0.000000
Características de los mensajes publicitarios:@0.095238:0.098526:0.616377:0.098526:0.616377:0.076071:0.095238:0.076071:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
119:@0.145621:0.338522:0.206623:0.309095:0.175575:0.272891:0.114572:0.302318:0.000000:0.000000:0.000000
.:@0.203377:0.305977:0.208033:0.303731:0.190646:0.283457:0.185990:0.285702:0.000000
90:@0.199794:0.294495:0.222643:0.283473:0.205256:0.263198:0.182407:0.274221:0.000000:0.000000
$149.90:@0.132748:0.299106:0.209811:0.261932:0.191337:0.240390:0.114274:0.277565:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
LIMITED:@0.209629:0.291830:0.219152:0.287236:0.216993:0.284718:0.207470:0.289312:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
OFFER:@0.212014:0.294610:0.219537:0.290981:0.217377:0.288463:0.209854:0.292092:0.000000:0.000000:0.000000:0.000000:0.000000
LOGO:@0.106715:0.336989:0.137395:0.336989:0.137395:0.325732:0.106715:0.325732:0.000000:0.000000:0.000000:0.000000
Estructura de un mensaje publicitario:@0.095238:0.386026:0.531899:0.386026:0.531899:0.363571:0.095238:0.363571:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Los mensajes publicitarios normalmente responden a estas preguntas :@0.095238:0.408575:0.847244:0.408575:0.847244:0.388281:0.095238:0.388281:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
para :@0.847244:0.408525:0.905507:0.408525:0.905507:0.388035:0.847244:0.388035:0.000000:0.000000:0.000000:0.000000:0.000000
que las personas entiendan y quieran comprar:@0.095238:0.428180:0.607327:0.428180:0.607327:0.407690:0.095238:0.407690:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 lo que se muestra.:@0.607327:0.428229:0.809727:0.428229:0.809727:0.407936:0.607327:0.407936:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
•:@0.095238:0.451406:0.107817:0.451406:0.107817:0.430915:0.095238:0.430915:0.000000
  ¿Qué es?:@0.107817:0.451406:0.227536:0.451406:0.227536:0.430915:0.107817:0.430915:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
: Dice qué se está mostrando (por ejemplo, un juguete, una :@0.227536:0.451455:0.868718:0.451455:0.868718:0.431161:0.227536:0.431161:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
bebida o una prenda de ropa).:@0.125484:0.471109:0.465398:0.471109:0.465398:0.450816:0.125484:0.450816:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
•:@0.095238:0.494286:0.107817:0.494286:0.107817:0.473796:0.095238:0.473796:0.000000
  ¿Por qué es bueno?:@0.107817:0.494286:0.341163:0.494286:0.341163:0.473796:0.107817:0.473796:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 Explica qué lo hace especial: que es divertido, :@0.341163:0.494335:0.847818:0.494335:0.847818:0.474041:0.341163:0.474041:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
saludable, útil o que ayuda en algo.:@0.125484:0.513990:0.512438:0.513990:0.512438:0.493696:0.125484:0.493696:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
•:@0.095238:0.537166:0.107817:0.537166:0.107817:0.516676:0.095238:0.516676:0.000000
  ¿Por qué deberíamos usarlo o comprarlo?:@0.107817:0.537166:0.583484:0.537166:0.583484:0.516676:0.107817:0.516676:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 El mensaje intenta :@0.583484:0.537215:0.791409:0.537215:0.791409:0.516921:0.583484:0.516921:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
convencernos de que lo necesitamos o de que nos hará sentir felices.:@0.125484:0.556870:0.874042:0.556870:0.874042:0.536576:0.125484:0.536576:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
•  Son llamativos:@0.119064:0.148657:0.304105:0.148657:0.304105:0.128167:0.119064:0.128167:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
: usan colores, dibujos y sonidos que atraen la atención.:@0.303995:0.148706:0.896300:0.148706:0.896300:0.128412:0.303995:0.128412:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• Son breves y claros:@0.145969:0.171882:0.382656:0.171882:0.382656:0.151392:0.145969:0.151392:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.158548:0.171931:0.164838:0.171931:0.164838:0.151638:0.158548:0.151638:0.000000
: dicen lo importante en pocas palabras para :@0.382656:0.171931:0.876401:0.171931:0.876401:0.151638:0.382656:0.151638:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
que todos lo entiendan rápido.:@0.176216:0.191586:0.508462:0.191586:0.508462:0.171292:0.176216:0.171292:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• Destacan lo bueno:@0.179317:0.214762:0.417226:0.214762:0.417226:0.194272:0.179317:0.194272:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.191896:0.214811:0.198185:0.214811:0.198185:0.194518:0.191896:0.194518:0.000000
: muestran lo mejor del producto, como si :@0.417226:0.214811:0.864612:0.214811:0.864612:0.194518:0.417226:0.194518:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
fuera lo más útil, divertido o saludable.:@0.209563:0.234466:0.620253:0.234466:0.620253:0.214173:0.209563:0.214173:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• Usan frases que convencen:@0.212664:0.257642:0.542711:0.257642:0.542711:0.237152:0.212664:0.237152:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.225243:0.257691:0.231533:0.257691:0.231533:0.237398:0.225243:0.237398:0.000000
: dicen cosas como “¡es el :@0.542711:0.257691:0.826676:0.257691:0.826676:0.237398:0.542711:0.237398:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
mejor!”, “¡no te lo pierdas!”, “¡corre por el tuyo!”.:@0.242911:0.277346:0.742858:0.277346:0.742858:0.257053:0.242911:0.257053:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• A veces exageran:@0.236490:0.300522:0.462236:0.300522:0.462236:0.280032:0.236490:0.280032:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.249069:0.300572:0.255359:0.300572:0.255359:0.280278:0.249069:0.280278:0.000000
: pueden decir cosas que no siempre  :@0.462236:0.300572:0.873741:0.300572:0.873741:0.280278:0.462236:0.280278:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
son totalmente verdaderas.:@0.602830:0.320226:0.894284:0.320226:0.894284:0.299933:0.602830:0.299933:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Esta bebida :@0.260768:0.623863:0.385853:0.623863:0.385853:0.604949:0.260768:0.604949:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
te dará energía :@0.242434:0.642006:0.404187:0.642006:0.404187:0.623092:0.242434:0.623092:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
real.:@0.299785:0.660149:0.343469:0.660149:0.343469:0.641235:0.299785:0.641235:0.000000:0.000000:0.000000:0.000000:0.000000
Lo que puedes hacer tú::@0.638272:0.621895:0.900838:0.621895:0.900838:0.601602:0.638272:0.601602:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
• :@0.638272:0.653179:0.657293:0.653179:0.657293:0.632689:0.638272:0.632689:0.000000:0.000000
Mira bien :@0.667077:0.653228:0.772973:0.653228:0.772973:0.632935:0.667077:0.632935:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
lo que te muestran.:@0.668497:0.672883:0.874915:0.672883:0.874915:0.652590:0.668497:0.652590:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
•:@0.638250:0.696059:0.650829:0.696059:0.650829:0.675569:0.638250:0.675569:0.000000
  Piensa si realmente :@0.650829:0.696108:0.877780:0.696108:0.877780:0.675815:0.650829:0.675815:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
lo necesitas.:@0.668497:0.715763:0.800402:0.715763:0.800402:0.695470:0.668497:0.695470:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
•:@0.638250:0.738939:0.650829:0.738939:0.650829:0.718449:0.638250:0.718449:0.000000
  Pide a un adulto que :@0.650829:0.738989:0.898313:0.738989:0.898313:0.718695:0.650829:0.718695:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
te ayude a saber si es :@0.668497:0.758643:0.908154:0.758643:0.908154:0.738350:0.668497:0.738350:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
bueno para ti.:@0.668497:0.778298:0.820557:0.778298:0.820557:0.758005:0.668497:0.758005:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
MUESTRA EDITORIAL:@0.247926:0.947206:0.889680:0.113538:0.744870:0.050834:0.103116:0.884502:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 Muestra editorial solo para fines didácticos – Prohibida su venta:@0.094013:0.659596:0.094013:0.341552:0.075915:0.341552:0.075915:0.659596:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000